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Nobody likes
to be put on hold, but it's part of today's busy business world. The On
Hold System turns this minor annoyance into a major opportunity by capturing
your caller's attention with music and your customized production.
A prospect
or customer on hold is as captured an audience as you could hope to find.
Make use of hold time to implement the 3 E's-Educate, Entertain, and Empower.
Our on-hold customers are asked to take a Test. This test challenges the
caller to examine the way communication is handled within his or her own
place of business. The 10 questions are stated in a professional, studio
quality voice, and set to up-tempo music. Many callers ask to be put back
on hold just to hear the rest of the questions.
70% of
all calls to businesses are placed on hold
50% of those callers are on hold for over a minute.
60% of those callers hang up.
34% of those callers WILL NEVER CALL BACK.
BUILD IMAGE * IMPROVE CUSTOMER SATISFACTION * INCREASE SALES
TEST
Does your
operator ever take incomplete messages? Lacking crucial details? Wrong
return phone number? Underestimating the sense of urgency?
Is the first impression of your business, "XYZ Company, please hold"?
Does this send a positive or negative message about your business to incoming
callers?
Is your operator
frequently away from the reception desk putting sticky notes under someone's
nose to alert that employee of a second call? Who's answering your incoming
business calls while this takes place?
Are you concerned
that your employees may be making personal phone calls during business
hours? Interested in monitoring your telephone traffic?
How often
do your own employees call back into the office to check messages, only
to be put on-hold by your receptionist? Is the company money being wasted
on excessive cellular, 800, or calling card calls while the receptionist
is busy?
Do you have
thorough methods of collecting information from customers that call in
after normal business hours? What is the cost of a lost sales opportunity?
Is it a struggle
to locate your internal employees to accept a call? Does, "Mr. Jones,
please call the operator" sound familiar? How long are your valuable
customers waiting on hold while you search for them?
Have you
ever hung-up the phone after an important discussion and said to yourself..."Wow,
I wish I could have recorded that conversation!"?
Have you
ever hung-up from a meaningless phone call, only to discover that your
best customer just called in from out of town, and your receptionist had
no way of notifying you that they were on the line?
Unable to
use the most basic phone system features? Have you ever disconnected an
important customer while trying to initiate a conference call? Tired of
complicated systems that frustrate you and your coworkers?
To differentiate
yourself from the pack of your competitors who make the same claims you
do, you must give value to the listener (the customer). It engages their
mind about you in a positive way while they wait for you. It also generates
positive talk after the hold experience.
A prospect
or customer on hold is as captured an audience as you could hope to find.
Make use of hold time to implement the 3 E's-Educate, Entertain, Empower.
Our on-hold customers are asked to take a Test. This test challenges the
caller to examine the way communication is handled within his or her own
place of business. The 10 questions are stated in a professional, studio
quality voice, and set to up-tempo music. Many callers ask to be put back
on hold just to hear the rest of the questions.
Be creative
enough to make an on hold message tape that's so great that your callers
want to be put back on hold to hear more of it.
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